You have just bought the subscription to your marketing automation solution after months of evaluating all the different marketing automation vendors and you are ready to start. And so you start planning your campaign and planning your data and planning your content and a few weeks go by and you are still "planning"! Suddenly your realize that you are just stuck in the planning phase and have not launched a single true marketing automation campaign in the true sense.You ...

We have just pushed a big update to our site with a brand new logo that conveys what Nurture stands for. Continuos relationship building. Personal. Easy. Innovative. I spent a lot of time and went through several options to finally come up with the version that all of us are in love it. Logos are a critical aspects of a product's identity and its brand and a good logo is an awesome marketing tool as well. So we put in everything we had to create something we can ...

What is lead nurturing? How does one define lead nurturing? Jon Miller, VP of Marketing at defines lead nurturing: Lead nurturing is the process of building a relationship by conducting an informative dialog that helps qualified prospects who are not yet sales-ready, regardless of budget, authority, or timing – and of ensuring a clean hand-off to sales at the right time. Brian Carrol of InTouch rightly says in a blog post on the : It’s surprising how many marketers now say they do ...

A common perception that our sales team comes across while talking to marketing managers at relatively smaller companies is "we are too small for marketing automation technology or implementing a lead nurturing program". It's not always easy to break that perception even though a solution like is just as ideally suited to a small business or startup with a few leads as a bigger company. It's not uncommon to hear thoughts like "we would love to setup a ...

A sales call is going well and the prospect seems to be showing interest and asking a few good questions and all of a sudden the tone changes and it looks like this call is not going to end as expected... what do you do? Some would end the call and make up and mark the lead "cold" giving up on it and moving onto the next one. The others whom some may call optimists would end the call but think to themselves "Alright, I'll give this one some time ...

A recent article I read published on DemandGenReport "" made me question "how much is too much when it comes to the multi-touch approach of ?" The study conducted and published some interesting findings which were brought out well in the write up. In a nutshell, these findings included:is useful and effective Two nurturing touches to a prospect or lead are optimum producing better conversions Four touches or more can be potentially damaging to the conversion prospectsNow the findings are subjective to ...

"Well ofcourse you should strike while a lead is hot...isn't that way too obvious a statement to make?", you might be thinking. However in practice, it isn't always followed by companies even those equipped with state-of-the-art . Leads which display a sudden spike in activity levels and can be scored higher are ones that are calling out to be contacted and followed up with personally by sales. If leads that have been nurtured to the point they have reached a level where ...