•   Nurture has played an incredibly important role in helping us design personalized demand generation campaigns that have clearly delivered qualified sales leads and produced revenue. I can't recommend it enough.  

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    Marge Bieler,
    CEO, RareAgent.

  •   I really appreciate the simple, intuitive design and workflow of Nurture. It's got a nice balance of power and features without the bloat and complexity you find in a lot of marketing automation tools.  

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    Patrick Hurley,
    VP of Marketing, Skytide Inc.

  •   Nurture has been instrumental in helping us track our leads and personalizing messages to drive engagement. Make sure you take a look at Nurture, when you look to evaluate marketing automation software!  

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    Jimmy Guerrero,
    VP of Marketing, Makara Software

What is Nurture?
Nurture is an innovative marketing automation application that empowers businesses to build personalized one-on-one conversations with prospects to build strong relationships leading to increase sales.
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Lead Nurturing Doesn’t Add Cost – It Reduces Cost

Here is a paragraph from the Aberdeen Group for their recent research study, ”

The importance of being able to run programs has been quite clear for some time now and marketers looking to build a sustainable lead generation machine which churns out qualified and actionable leads have a the top of their lists. It’s also widely predicted by fellow marters that lead nurturing will be one of the key areas to see development and wider adoption in 2009. However, among those who have stood back from exploring a , there is a perception that implementing a lead nurturing program would involve a sizable investment or cost which is something that just can not be considered when budgets should be focused on generating new leads and opportunities.

Now perhaps its a matter of perception but investing only in new lead generation can create waste. Lead that are generated from campaigns and various other marketing investments that do not convert to sales immediately fall through the cracks and end up sitting in a database forgotten. Remember, there was a cost to generate each one of those leads and by not converting those to revenue, they simply build up cost as more money is poured into generating new leads. Lead nurturing programs ensure your leads are still being tapped and are still working for you even when there is no immediate conversion into sales which really makes you realize the potential of your lead spend and prevent waste. With a host of available with flexible pricing models, it need not be as expensive and investment as it may have seemed earlier and in the long term, think of it as increasing the efficiency of your lead program and not just as adding cost.

By Neil
  • http://justinhitt.com/ Justin Hitt

    I completely agree. Even lead generation over existing house lists is better than farming cold lists. The key is balance over all lead channels and types. However, let's not forget the power of tracking to know which lead effort produces which result (from a profit and loss prospective.)

    Best,

    Justin

  • http://justinhitt.com/ Justin Hitt

    I completely agree. Even lead generation over existing house lists is better than farming cold lists. The key is balance over all lead channels and types. However, let's not forget the power of tracking to know which lead effort produces which result (from a profit and loss prospective.)

    Best,

    Justin

  • http://www.oneworldconnections.com Contact Center Philippines

    Clear, concise, and informative. Thanks for the helpful sharing! As interactive marketing tools and analytics increase in capability, lead nurturing has become a highly cost-effective way to provide a strong tailwind for your selling efforts.

  • http://www.kpo.com KPO

    The secret to successful lead generation, and in turn marketing, in the business-to-business space today is process. This process, that converts more inquiries into qualified leads and qualified leads into sales, is called lead nurturing. Lead nurturing is all about having consistent and meaningful dialog with viable prospects regardless of their timing to buy. It’s about building trusted relationships with the right people. In the end, it’s the act of maintaining mind share and building solid relationships with economic buyers. It’s not a sales person calling up every few months to find out if a prospect is “ready to buy yet.”

  • http://www.acquisix.com Telemarketing Companies

    This is an insightful post. Companies have to remember to balance all resources they have.

  • http://www.alibaba.com/showroom/paper.html Annemarie Tallant

    This domain appears to recieve a great deal of visitors. How do you advertise it? It gives a nice individual spin on things. I guess having something useful or substantial to post about is the most important thing.


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