Marketing Automation Features
Nurture is designed from ground up to be dead easy to use. Nurture has the most comprehensive suite of marketing automation features that you will need and yet you will find them all intuitive, easy and fast to use. Whether you are creating the most complex multi touch and multi channel campaign for a very quick thank you email follow-up, you will find that Nurture is equally easy to use for both. Our marketing automation features are also designed to be "natural" for a marketer and coupled with the consistent user experience across every screen in Nurture, you will fall in love with Nurture. Nurture also comes with a simple Guide that allows the user to explore the different features within Nurture in a simple fashion and get started with them in minutes.
Dead Easy Marketing Automation
Create personalized lead nurturing campaigns based on rules to mimic real life conversations with your prospects.- Dead Easy Marketing Automation
- Track & Segment by User Activity
Track & Segment by User Activity
Build detailed activity Profiles by tracking detailed lead activity across all channels
Build Rule-based Campaigns in Seconds
Create personalized lead nurturing campaigns based on rules to mimic real life conversations with your prospects.- Build Rule-based Campaigns in Seconds
- Add Human Touch To Campaigns
Add Human Touch To Campaigns
Easily add human touch triggers right within your campaigns so your outreach campaigns are personalized as well as personal.
Simple API to Enable Easy Integration
Integrate your marketing automation campaigns with your CRM applicaiton of choice and leverage our API to configure & customize it as you need.- Simple API to Enable Easy Integration
- "Dead Easy" is All Over Nurture
"Dead Easy" is All Over Nurture
You will be amazed at how easy and intuitive Nurture is as you create your first campaign with no training needed.
Marketing Automation Features
| Campaign Definition | |
|---|---|
| Build multi-email sequences | Send email on a date |
| Send email on a trigger | Send email after a delay |
| Send email on the next weekday | Send email immediately on trigger |
| Add human touch within campaigns | Define call task for sales reps |
| Define direct mail send task within campaigns | |
| Contacts | |
| Quick add contacts in 30 seconds | Upload contacts from a CSV file |
| Import contacts from Salesforce.com | Import contacts from SugarCRM |
| Import contacts from CapsuleCRM | Import contacts from other CRMs |
| View contacts by tags | View contacts by rules |
| Import unsubscribe list | |
| Contact Segmentation | |
| Segment contacts by tags | Segment contacts by title keywords |
| Segment contacts by email activity | Segment contacts by website activity |
| Segment contacts by custom rules | |
| Activity Tracking | |
| Track email opens | Track email clicks |
| Track link clicks | Track website visitors |
| Track time spent on website | Track form fills |
| Track landing page visits | |
| Content Creation | |
| WYSIWYG email template creator | Clone email templates |
| Sample email template library | WYSIWYG landing page creator |
| Clone landing pages | Comprehensive form creator |
| Auto lightbox form | Slider form |
| Left button form | Trackable links for custom tracking |
| Create variables for dynamic content | Customize unsubscribe message |
| A/B Testing | |
| A/B testing for email templates | A/B testing for email subject lines |
| Easily track template performance | Easily track subject line performance |
| Metrics, More Metrics | |
| Dashboard metrics by time | Email template metrics by time |
| Landing page metrics by time | Form submission metrics by time |
| Trackable link metrics by time | Campaign metrics by multiple parameters |
| Subject line metrics | |
| Users | |
| 10 second user creation | Simple permission management |
| Easy preferences setup | Custom user creation for campaigns |
| Integrate users with CRM | Sent email alerts to users |
| Customize alerts criterion | |
| Lead Scoring | |
| Lead scoring by implicit data | Lead scoring by explicit data |
| Comprehensive scoring rules | Live scores updated by time |
| Nightly lead score updates | |
| Tagging | |
| Unique tagging feature for easy segmentation | Tagging rules to allow easy contact mgmt |
| Tags to segment contacts into buckets | Tags to trigger campaigns |
| Tags to associate natural context | |
| Settings & Rules | |
| Global rules for your specific needs | Send campaigns on weekdays only |
| Send campaign email during certain time slots | Merge contacts with the same email domain |
| Restrict multiple emails to contact within a day | |
| Up & Running with Nurture | |
| Intuitive UX, needs minimal training | Full setup assistance |
| First campaign assistance | Best practices advice |
| CRM integration assistance | Premium support via partners |