Features
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@nurture
Marketing Automation Features: Rich & Easy To Use
Nurture is designed from ground up to be dead easy to use. Nurture has the most comprehensive suite of marketing automation features that you will need and yet you will find them all intuitive, easy and fast to use. Whether you are creating the most complex multi touch and multi channel campaign for a very quick thank you email follow-up, you will find that Nurture is equally easy to use for both. Our marketing automation features are also designed to be "natural" for a marketer and coupled with the consistent user experience across every screen in Nurture, you will fall in love with Nurture. Nurture also comes with a simple Guide that allows the user to explore the different features within Nurture in a simple fashion and get started with them in minutes.
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Build smart campaigns in minutes
Create intelligence multi-step campaigns that are all personalized based on prospect activity in minutes. You can create multiple flows and conversations using segmentation and rules and test using our in-built A/B testing for email templates & subject lines. 
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Setup rule-based trigger campaigns
Use a wide range of activity rules to trigger instant campaigns to build timely conversations with your prospects and increase engagement.
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Tag-based Segmentation
Nurture's tag-based segmentation allows you to segment your contact database in just the way you think about them in your mind. So when you are uploading a list of contacts from a conference in New York, you can tag the contacts with the name of the conference, city, month, date and other parameters which are easy to re-use. 
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Track your leads in real-time
Nurture's real-time dashboard allows you track all your lead activity in a stream so you can watch your leads in action as they visit your website, open emails, click links and a lot more.
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Simplify your lead management process
Nurture can serve as the place where you can consolidate all your leads, nurture them and then channels them to the different applications / organizations based on rules to ease the lead management process. 
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Website Tracking
Nurture's website tracking helps you to track your leads as they interact with your website and consume information to create a content profile for each lead. It also help you identify the most important pieces of content on your site as well as allows prioritization of page optimization.
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Insightful Reports
Detailed reports help you track the performance of campaigns, email subject lines, email templates, landing pages, lists, lead sources and more to understand what is working and what is not. Nurture has simplified reporting so its easy for you to get a birds eye view of the metrics all the time. 
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Add a Human Touch
We believe one of the end goals of marketing automation in B2B is about connecting with your customers live via phone or in person. Our Human Touch feature allows you to create flows and tasks that take you closer to your customers and prospects by helping with connect with them offline.
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CRM Integration & Open API
We have build robust and native integrations with leading CRM applications like Salesforce.com, SugarCRM and Highrise and have an open API that allows us you build personalized integrations with any 3rd party application to enable the business processes you are looking for. 
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Stay on top of your prospects
With real time alerts, you can subscribe team members to be alerts when prospects of their interest are on your website, download a datasheet, open an email or click a link for an offer. Such alerts are instrumental is leading to timely conversations that lead to sales.
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Good looking emails in minutes
We build our email template creation tool so that we ourselves (non-designers) can build good looking email templates in minutes and can avoid the long process of working with outside designers for every single email campaign. Its so easy, you will fall in love. 
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Dead simple form creator
You can get your lead capture campaign going quickly by creating a form and adding it to your website or landing page instantly. The leads captured by the form are directly posted to Nurture and can trigger campaigns based on rules.
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Landing page creator you'll love
We have build a landing page creator for marketing managers so you can quickly create a page for a campaign or story, make it live in minutes and deploy and campaign to test it without any delays or dependencies. 
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Score them every which way
Our lead scoring system allows you to score leads based on implicit as well explicit criterion and all time-based parameters work on a moving time frame basis so that the lead scores are adjusted as time goes by.
