Nurture is Built for Marketers: Take a Tour
Create & schedule lead nurturing campaigns.
Associate tags to contacts to make segmentation a breeze. 
Define rule-based campaigns & follow-ups with an easy to use rules engine
Score leads based on implicit & explicit lead 
Generate real time lead activity streams.
Get realtime lead activity alerts via RSS and email
Connect forms and landing pages to pull lead data directly into Nurture. 
Setup auto responder rules for new leads coming from forms and landing pages. 
Pull up complex reports of leads and activities using a simple interface. 
Integrate with Salesforce.com or your CRM application -
Upload your contacts or pull from your CRM system
You can get started by uploading your contacts via XLS or CVS file or by pulling them from your Salesforce.com or other CRM application. Nurture can be easily integrated with your Salesforce.com account via the Salesforce.com API.
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Tag contacts for easy multi-dimensional categorization
You can add tags to contacts while adding/uploading them, allowing for easy multi-dimensional categorization of data. Tags can be added, edited or appended at anytime. A tag-based categorization makes it super simple for your to create targeted lead nurturing campaigns for specific contacts.
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Create rich rule-based lead nurturing campaigns without any technical help
Nurture allows you to rapidly create lead nurturing campaigns with simple or complex rules and scenarios based on your needs and doesn't require any technical knowledge at all. Most importantly the nurturing rules module is created to allow you to be very creative with reachout and follow-up rules to engage your leads.
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Comprehensive tracking to generate live lead activity streams
Nurture tracks every lead activity generated based on your reach out and follow-up campaigns including emails sent, opened, bounced, links clicked, forms filled, website visits and pages browsed and records this on a incremental basis for every lead within a campaign and across campaings. You know every activity of every lead in real time.
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Email & RSS alerts for follow-ups
Your sales and marketing team can conveniently track all real time activity of their leads via email as well as RSS alerts empowering them with the ability to follow-up with leads when they are most likely to remember your product and message and hence likely to convert.
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Fully customizable lead scoring
You can use lead score settings to personalize the lead score calculation and updates based on explicit (data-driven) and implicit (activity-driven) criterion allowing you to define and run campaigns as well as transition leads to sales specifically based on lead scores.
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Dashboard gives you a birds eye view
The Nurture Dashboard gives you a birds eye view of all your campaigns and the real time acitvity of all your leads. A powerful filter allows you to slice and dice the lead activity data based on multiple parameters to get greater insight into what is working and what is not.
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Email content management
You can create and manage any number of email templates to be used across a range of lead nurturing campaigns. You can monitor results to see which templates and links resulted in higher response rates and optimize your ongoing campaigns based on this knowledge.
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Settings & Users
You can customise Nurture to your taste by choosing from a range of color options as well as by adding your company name or logo. User management is simple and allows you to defined territories for users to personalize email and RSS alerts for your team members.
