Marketing automation can sometimes feel synonymous with just email automation, because majority of what is written around marketing automation revolves around setting up rules for sending emails. Unfortunately, that is a very limited view of marketing automation and perhaps only one half of what marketing automation truly is. I believe engaging v
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Benefits of Adding Marketing Automation to your CRM Workflow
Its a known fact that integration of Marketing Automation with Customer Relationship Management solutions (CRM) yields far better results. Various CRM solutions have already come up with various marketing automation tools in itself which are great yet these are still CRM solutions which offers distinct functionalities rather than a true marketing a
Effective Communication = Happy Customer = Great Marketing
If we talk about B2B world, the customers we deal with are highly educated, aware, knowledgeable and experts in their own fields. Building a brand and reputations amongst these elite type of customers is not easy. There are different ways you can touch base with your customer, however, the key is in choosing the best and most personalized channel.
Lead Generation vs Demand Generation: Infographic
In marketing, Lead generation is defined as "the generation of consumer interest or inquiry into products or services of a business. Leads can be generated for purposes such as list building, e-newsletter list acquisition or for sales leads." In Simple words lead generation is the process of creating sales leads which might convert into sale for th
B2B Lead Nurturing - Guide to Close Leads in 60 Days
B2B lead nurturing is defined as a process of communicating consistent and meaningful touches with viable prospects regardless of their timing to buy. It is a process that enable marketers to develop automated, multi-touch marketing programs to continuously engage leads. In simple term it is a process, that converts more inquiries into qualified le
Marketing Automation Stats 2013
By now you must have heard a lot about marketing automation, its benefits, best practices and all. You won't be surprised to know that it is the fastest growing area in B2B world. It not only improves your marketing efficiency but also boosts ROI and employee productivity.Marketing Automation Statistics 2013$750 million the amount B2B marketing aut
8 Ways to Boost Lead Management Process
What is Lead Management?Lead Management is a term used in general business practice to describe methodologies, systems, and practices designed to generate new potential business clientele, generally operated through a variety of marketing campaigns or programs. Lead management facilitates a business's connection between its outgoing consumer advert
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