If we talk about B2B world, the customers we deal with are highly educated, aware, knowledgeable and experts in their own fields. Building a brand and reputations amongst these elite type of customers is not easy. There are different ways you can touch base with your customer, however, the key is in choosing the best and most personalized channel. You need to go through various trials in order to measure the most effective way of communicating with these decision makers.
A B2B marketer need to think through as to which channel to choose. Because an effective communication channel leads to happy customers, who then provides great marketing opportunities for your business. Adopt simple and clear business and marketing strategies. Remember, marketing strategies are not built overnight. There is a structure to follow and it does take time. And once it is set, you are good to go.Here we are sharing an infographic by 'Couch & Associates' which displays some statistics to show just how important communication is for marketers.