The Marketing Automation - Lead Nurturing Myth

A question posted on Linkedin on why very few B2B vendors do effectively sparked off an on what kind of expectations sales and marketing executives have from lead nurturing and what the reality and actual purpose of it is. A brilliant reply by - President, gives a clear perspective on how far away from reality these expectations can be. Rachel says

Continue reading »

How Often Do You Touch Base With Your Marketing Leads?

When you sit down to discuss the marketing goals for the year, you usually have some plan laid out where for example a campaign will be designed consisting of 9 email based reach outs spread out 3 weeks apart across a database of 10,000 prospect. However, unless its a pre defined campaign programmed in your its easy to find yourself in a position w

Continue reading »

Glimpse Of An Award Winning Auto Responder Campaign

And the Marketing Sherpa email marketing award for Best Automated Series Auto Responder goes to (long pause) Sony Corporation & Datran Media! If you look into the campaign which Datatran made a superb out of , you'll find a well crafted and equally well distributed campaign which consisted of 3 automated welcome email messages to a group new So

Continue reading »

Infographic - Nine Steps to Buying Marketing Automation

What is Marketing automation? Marketing automaton is an automated process that aligns and streamlines all your marketing processes like customer segmentation, customer data integration. It is the fastest growing solution for marketers and sales professionals. It is a software platform specifically designed for marketing & sales departments and

Continue reading »


All-in-One Marketing Automation Software