Exit Messages or Exit Pops is a kind of popups that appears on your website page when the visitor is about to leave your website. The purpose of an Exit pops is to retain your website visitor and convert into lead. You may have a visitor who landed up on one of your web-pages through some other source. That webpage may not contain all the information of your product or services. It is important that you inform the visitor about some exceptional service or product that you have before the visitor leaves your website.
Exit pops help you in displaying such information and encourage a conversion. They are displayed when the visitor moves the mouse pointer outside the display area of the browser.