26 Best Practices for Lead Response Management

Lead Response Management is the process of responding to leads at the optimal time to achieve the highest contact and qualification rates. Lead Response Management is one of several critical subcategories that make up Lead Management. Calling back a lead quickly has dramatic effects on actually making contact with and qualifying that lead. A research by Dr. James Oldroyd says that if you can call back a lead within 5 minutes, you are 10 times more likely to contact a lead, and 6 times more likely to qualify a lead than by waiting even 30 minutes. And if you wait more than 20 hours to contact a lead, you actually hurt your chances of contacting and qualifying your lead with each successive attempt to make contact. Following is an infographic which provides best practices for Lead Response Management :

More Tips


All-in-One Marketing Automation Software