3 Significant Inbound Marketing Benefits

Inbound marketing focuses on consumers finding you. This approach  is attractive to marketers because it zeros in on people who are already actively searching for a product or service and generates more qualified leads. The components of this method are fairly simple: Create fresh, relevant, targeted content specifically designed to reach a distinct audience.

  • A solid, well executed inbound marketing strategy is 10 times more effective at conversion than traditional outbound methods. (via Gartner)
  • An inbound lead costs 61% less on average than an outbound lead. (via HubSpot)
  • Inbound marketing practices produce 54% more leads than traditional outbound marketing methods. (via HubSpot)

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