5 Precautions To Avoid Being Labeled As A Spammer

Businesses are more reserved when engaging into email marketing campaigns, the major reason being the risk of labeled as spammer. No business would like their emails going into spam folder even when they have built and delivered the email strategically. Here are the five tips that can save you from labeled as spammer.


Selecting the right audience is the key to the success. Knowing who the target audience is can help you deliver highly focused message to the right person involved. For B2B companies, there are various factors to consider when targeting the audience such as size of the company, location, designation of the employee, industry and the revenue. Avoid sending emails to those who are not relevant to the message.


It is necessary to devise a strategy for distributing emails. As per a study conducted by TrackMaven, Thursday is the busiest day for emails and 11 am to 12 pm is the busiest time of the day. Avoid sending emails at this slot. Since, the inbox is flooded with emails at this period; users are more likely to overlook your email and might put you into spam folder.


The relevant message to the relevant audience plays an important role here. If your message talks about launch of a human resource management software and reaches a sales manager, it really does not makes sense to him and he would simply label it as a spam. Ensure your message is appropriate to the audience you have selected.

Subject Line

The subject line is the most important factor in measuring the success of any email marketing campaign. Your subject should ideally be 50 characters of less and free of sales verbiage such as free, discount, offer, scheme, etc. The subject line must be compelling enough to create the curiosity to open the email by the user. If no effort is made in this area, all the efforts would go in vain.


Limit yourself to a number of emails in a week, month or a quarter. Excessive emailing can be annoying to the customer. This is not only irritating but also time consuming on the customers part. In addition, it also loses the company’s brand image and value of the content delivered. Econsultancy reported the average frequency of email for US eretailers was 2.5 emails per week and 11 per month in 2009.

It again all depends on what message you are trying to send to your audience. Companies should ideally try to answer these questions before sending out any email – Is this information worthy enough? Does it contain useful information that your customers must know? Is it the right time to send them? Are we sending them more them? Does our content really hold the value that would help our customers? Answers to these questions would definitely help the organizations to avoid being labeled as spammers by their target audience.

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