5 Steps for Inbound Marketing Campaigns

Gone are the days when conventional outbound tactics were the only resource to generate leads for a business. With the transition from traditional marketing techniques to the modern inbound marketing techniques marketers are now reconsider their roles in the lead development and lead management processes. Inbound marketing, a technique that brings customers closer to the brand through blogs, videos, email newsletters and social-media marketing, to name a few. These strategies bring customers in, instead of having to try and gain customers through activities like buying ads, cold calling and buying ads, a practice called outbound marketing.

So whether you're thinking of your first campaign or just want to review the basics, this simple, 5-step process to execute your next inbound marketing campaign will help.

Infographic Source : BroadVision Marketing Blog

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