5 Tips to Create Landing Pages That Convert Better

Creating an effective landing pages isn't the same as crafting a successful website or email newsletter. The best landing pages are simple, speak to the right audience, and are well designed. The more meaningful your landing pages are the more leads it will generate. Landing pages are crucial for your inbound lead generation strategy. Landing pages are very important for a website, to create a better converting landing page, follow the best practices mentioned below:

Clear and Concise Headlines
It’s important for your landing pages to not waste people’s time. Make it easy for them to find the key points of what you’re offering or what the page is all about. Use headers, subheaders, bullet points, numbers, bold certain words or phrases and use italics.

Use a Strong Call-to-Action
After a visitor reads the landing page headline, is is crucial that they know what to do next. Every landing page should have a strong call to action, but this also means that it has the be visible enough, so that people can click on it.

Trust Indicators
For an effective way of building trust, incorporate testimonials, reviews, press mentions, guarantee seals, and 3rd party trust and security certification etc. You can even use quotes that people left on your social media pages.

Keep 'Call-to-action' Button Above the Fold
The space a visitor sees without having to scroll is where the most important parts of the landing page should be. Place the call-to-action button above the fold and in a location where it is easily viewable. Never have the button or form in a place where it has to be searched for.

Keep Testing
Optimize a landing page for conversion over time. Run A/B tests, change copy, images, and call-to-actions to see what resonates most with users. In addition to A/B testing, testing two completely different site designs against each other will be beneficial in the long run.

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