5 Types of Email Subject Lines you Must Know About

In order to help you write a great email subject line that engages your readers and gets your emails opened, here are 5 types of email subject lines that you know to apply in your next email marketing campaign.

1. The question Subject line : Questions are a great way to focus your readers’ attention and pique their curiosity. Using a question will inspire readers to open your email in search of an answer.

2. The ‘How to’ subject line : It is again a question subject line but a specific one. As per an old saying in the copywriting worlds which says that "you can't write a bad headline if it starts with the word 'how to".' The how to email subject lines force a marketer to describe the content of the email in the most readable & clear language.

3. Scarcity Subject line : The sense of scarcity is a powerful tool to drive human behavior. It triggers customer's fear of missing out on an ongoing sale or something and compels him to act on it. Adding a time or availability limitation encourage users to open the email and act before its too late.

4. The announcement subject line : In your email subject lines, words like 'New' or 'Introducing' give readers a feeling that the email contains some information or a product that they have never heard before. In a study it was found that the words like ‘Introducing’ and ‘New’ increased the chance of the email being opened by 9.45% and 3.26% respectively.

5. The number subject line : Using numbers in your email subject lines is a great way to set people’s expectations and provide a structure for the content of your email. For example "30 ways to build your email list". At times, the number based subject lines perform better that the 'How To' subject lines.

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