8 Ways to Segment Your Email List to Maximize ROI
Segmentation is the art of grouping your email subscribers with the purpose of sending the right message to each segment to increase open and click rates, and of course, revenue. While email segmentation sounds a bit technical, and perhaps something that big brands do, your ESP (Email Services Provider) most likely offers a very simple way to do this. The following infographic by Email on Acid gives you 8 different ways to segment your list to maximize ROI.
