A/B Split Test Your Way to Success

A/B testing also known as Split testing is a process to test and measure the results of two versions of a web page or a web page component to see which one performs better. In case of email marketing it is a way of working out which of two campaign options is the most effective in terms of encouraging open rate or click through. A/B split testing has been used by email marketers for years to determine what parts of an email campaign resonate best with their readers. Below is an Infographic by Campaigner That shows what you need to know in order to use A/B split testing to its maximum potential.

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