A/B Testing – 24 Split Testing Ideas

Split testing is a way of comparing two or more unique strategies for opt-in forms in a controlled experiment. By testing and then analyzing results, we can get a better understanding of what our website visitors and subscribers respond best to, allowing for optimization of our email marketing campaigns. A/B testing may seem like it adds more work and effort, but actually, it can save you a lot of time - and get you the most optimized marketing results for your business. The following infographic '24 Split Testing Ideas' shows you how to A/B Split test, and show you examples of how you can apply simple tips to optimize your campaigns - and get the conversions you need.

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