B2B Companies Favor Video Content Marketing


Video content marketing is all about creating a memorable visual representation of your brand Video content has potential to reach millions of viewers all over the world. Video content is interactive and influential. More and more B2B businesses are adopting video content marketing as an important marketing tool. B2B businesses use video content marketing for brand awareness, lead generation, lead conversion. According to recent study video content marketing gives phenomenal results in terms of lead generation, lead conversion . Here are few statistics to prove how video content marketing is incredibly popular marketing tool

Vidyard, Demand Metric, and Ascend2 recently surveyed 295 business and marketing professionals Their survey found that:
1.70 percent of marketers say that video is more effective at generating conversions than other types of content.
2.19% marketers use video marketing for lead conversion.
3.52% businesses use video marketing for brand awareness
4.45% use video marketing for lead generation
5.video on a landing page can increase conversion by 80 percent
6.Seven in 10 marketers view video consumption as an effective indicator of lead quality or business opportunity.
7.Eight in 10 believe in the importance of using viewing data for advanced marketing purposes, such as to score leads or affect marketing automation.
You can integrate video content marketing and marketing automation to maximize the benefits. Marketing automation platforms allow you to incorporate video into lead nurturing program. This is an effective way to nurture your leads because according to DigitalSherpa 90% Of User Say That Seeing A Video About A Product Is Helpful In The Decision Process

From the above statistics its been proved that Video content marketing is a clear winner to generate leads, brand awareness, lead conversion. So are you using video content marketing? If no then its time to start.

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