Creative Event Marketing Ideas For Small Businesses
Event marketing is a promotional strategy that involves face-to-face contact between companies and their customers or prospects at special events like concerts, fairs, and sporting events. Event marketing is used by brands to market their product, services in an entertaining way like shows, contests , parties . through direct hand-to-hand sampling or interactive displays. Event marketing gives businesses new options to create buzz over their product or services. Even small businesses too can use this marketing strategy to market their product.
Here we give creative event marketing ideas for small businesses
Sponsor local sports event
feature article about sport event to create awareness about the event. Team uniform should have your logo to create brand awareness... You can distribute booklets giving information about your product and services, to attendees of the event.
Attend business events and seminars
Attend seminars and teach workshops workshops. Speak at these seminars. You could give a market brief about evolving technologies and how it is influential on your industry. This helps to build credibility and show your expertise.
Participate in business competitions
Participate in business competitions. If you win it will impact your credibility which might boost your sales. Even if you don't win, still it will be beneficial for you in terms of lots of publicity of your brand by broadcasting your participation
Organize free events
Hosting free events is another good option to grab attention. For example if you run business of kitchen appliance then you can host and organize a cooking competition .Award the best cook with free cooking range. This will market your brand and will engage your target audience in an entertaining way by participating in competition
The key to successful event marketing campaign is to know your target audience correctly and create experience that remains in memories of participants for a long time.
