Desktop vs Mobile Email Marketing Click Through Rates

It is not very long ago when desktops were the only devices used for emails. But with the advent of smart phone and tablets, a certain impact on email engagement is obviously seen. The impact of mobile devices on email engagement and how Responsive Design can improve email click through rates (CTRs). So, the goal of emails rendered on mobile should be to make a big enough impact such that some readers will make a mental note to return to the email on desktop.

The infographic below shares more interesting email engagement facts that every b2b marketer who engages in email marketing must take a look at.

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