Email subject line best Practices - Ask a Question?

Why should you use questions in your subject lines? Questions are a great way to focus your readers’ attention and pique their curiosity. Questions also feel incomplete on their own. Using a question will inspire readers to open your email in search of an answer.

It's exactly what marketers and publishers look for. To employ this 'question as a subject line' approach, you have to be very engaged with your recipients. If the question in the subject line doesn't attract recipient's eyeballs, your message will certainly be deleted without a second thought.

We are living in a world where most of us have an online space where we are faced with numerous yes or no decisions. Yes or no. Click or scroll. Open or delete. The questions you ask in your email subject line may be ones that the reader is already asking himself, which could well cause him to give you some time by opening your email. Or he might also scroll down to quickly scan the email or the newsletter.

Another advantage of posing a question in an email subject line is that the question may not be in their mind at all, but should be. An intriguing question might push or force readers to think. The valuable question may lead him to a path he or she has not considered before. It could be a line of thinking that opens up new opportunities. Or it could alert the reader that he or she might be exposed to a risk of some sort.

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