How can B2B marketers be successful with content marketing?

B2B content marketers identify the opportunity to engage B2B buyers through content. To engage buyers for a longer period, the content marketer strives through to produce and deliver as much content as possible through multiple digital channels like emails, videos, webinars, white papers, case studies, pdf documents etc. Content marketing provides a great opportunity for B2B marketers to engage with the target audience at a much deeper level which is almost unachievable via other means of communication. In a study conducted last year, it was found that "in 2014, a whopping 71% of companies plan on increasing their content marketing budgets" just to stay on top of user engagement.

Year on year the amount of money B2B marketers spend on content marketing strategies is on the rise. A good content marketing strategy help them create brand awareness, generate more leads, customer acquisition and loyalty, increase website traffic and eventually increase the sales. In a survey conducted by 'Confidence Boost' it was found that almost 93% of the B2B marketers are using content marketing strategies and 42% consider themselves effective at content marketing (which is up from 36% last year). The survey also revealed that 73% of the marketers are creating more content than they did the previous year.

If you are a B2B marketer and looking for some success with your content marketing strategy, read on.

You need a game plan to execute a content marketing strategy

 Find out where your target audience spends time online. Finding it out in B2B is easier than B2C. Just a little market research and a little industry knowledge can help you.

Use social media wisely

 If your think Facebook and Twitter is what social media is all about, you are wrong. Linkedin is a better platform for you. You can also refer it as the Facebook of B2B interactions. It is really important to choose your social media platform wisely.

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