How can I make sure my emails actually get opened?

One of the most frustrating parts of email marketing is when you spend a ton of time and resources perfecting a campaign, only to find out that half the recipients didn't even open it. 

To have an improved open rate, keep a single person in mind when you write every email. Make sure the subject and content of the emails is interesting enough to engage the user. Know your customer well so that you can send them relevant content. Remind yourself of why your subscribers opted-in in the first place. What attracted them? The following infographic contains more such insights to make sure your emails get opened.

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