How has email marketing changed over the years?

The infographic titled 'The Evolution of Email Marketing' below details the evolution of marketing best practices over time to help you get a handle of where it started, and where it is now. The infographic reveals that email marketing has become more agile than ever, meaning that emails are becoming more timely, more contextual, and more responsive. For marketers to outperform their competitors it is very important to focus on creating relevant content. This is made easier when you have more information on your contacts, so consider implementing dynamic forms on your website that allow you to collect even more information from your leads over time.

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