How Inbound Marketing Works?

Inbound marketing is a strategy that makes your website content more shareable & available to your target audience through social media, blogs, landing pages etc. Inbound marketing also help in lead nurturing via emails, interesting content sharing, videos and infographics. The major benefits of an inbound marketing strategy is that the companies which blog regularly and consistently have 97% more links on their website. 72% of business executives said, social media helped them with closing business deals. Inbound marketing costs 62% less than conventional outbound marketing. Let us see with the help of an infographic below as to how inbound marketing actually works.

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