How online Video Is Beneficial for B2B Lead Generation?


Lead generation is very crucial to any business. Generating leads is the most challenging tasks for B2B companies. Online video is speedily becoming the most popular lead generation tool. Online video can help B2B lead generation in following ways

Increases search engine rankings


Adding video to your blog, or on your website,on YouTube improves your search engine rankings. A more relevant and engaging video not only attracts web traffic but also improves your search engine rankings by increasing your inbound link. Inbound links are probably one of the most important parts of successful search engine optimization. Inbound links are the number one factor in Google's determination of yourPage Rank, which has a huge influence on your position in their search engine results For example How-To information videos , people most likely research on How-to do something on internet.

Your improved search engine ranking increases your visibility on the search engines which is helpful in lead generation.

Through video marketing produce your own branded programs, to generate leads


B2B marketer can use videos to host their unique branded programs relevant to their target audience. For example producing free question and answer session at regular interval on issues relating to your industry. This will be very helpful and informative for your target audience. This way you can encourage your potential customer to subscribe to your company's YouTube channel by adding proper call to action after the video.

Video Blog


Vblog is an effective way to generate leads.A Vblog can help you to expand audience reach by increasing your blog subscribers People prefer videos more than boring text to consume any type of content. According to recent study brain processes visual content faster than boring text. Videos help you to explain the complex data in fast and easy manner. For example .B2B companies selling technical or more niche products,like software packages or apps. They can explain their new product features and their impact more easily by giving video demos. This makes easy for target audience to get answers to their question in a fast and easy manner, which might push them toward their purchase journey.


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