How to Boost Your Revenue? Implement Marketing Automation.

77% of CMOs at top performing companies indicate that their most compelling reason for implementing marketing automation is to increase revenue. (Gleanster)

A new study from RazorSocial shows that 25% of companies that have implemented marketing automation reported a boost in revenue between 30 and 49 percent. Nearly 150 companies using marketing automation solutions participated in the study. One-third of respondents reported between a five to 10 percent boost in revenue. More than 10 percent saw a 50-74 percent increase, and almost 20 percent experienced greater than a 75 percent increase in revenue. 84% of top performing companies are using or plan to start using marketing automation between 2012 and 2015. (Gleanster) .

Marketing automation helps phenomenally to boost your revenue in following ways

1.Marketing automation helps to reduce your marketing cost.

Marketing automation helps to reduce cost.Which helps to boost your revenue. Due to marketing automation, a single staff member can execute complex and ongoing campaigns and can connect with many more customers than would be possible manually.

2.Marketing automation helps you to map your marketing spend

A great marketing automation solution provides you detailed graphs, statistics and other report data of each and every marketing campaign. You can analyze these reports to optimize your future campaigns. These reports gives clear insight of which marketing campaign gave you desired results and which don't. This is helpful to justify your marketing spend.

3.Marketing automation facilitates maximum manpower utilization

Marketing automation reduces time and effort of your staff to collect data,create , distribute messages. Staff can utilize this time in some other areas important to you. This saves your money and facilitates maximum utilization of your staff.

Marketing automation makes lead nurturing easy and less time consuming. You don't need to connect with each lead manually. It saves time and resources, increasing your chance to boost revenue.

Marketing automation effectively help you to boost your revenue by reducing your marketing overhead cost exceptionally.

More Tips


All-in-One Marketing Automation Software