How to Create Insightful & Actionable Buyer Persona

Every business -- small and large -- can benefit from investing a little time into defining a buyer persona. Creating a buyer persona or profiling a customer is very important for your b2b marketing campaigns. You can create these buyer persona through research, surveys, and interviews of your target audience. Understanding your buyer persona isn't enough to create effective marketing. Creating buyer persona will help you determine what kind of content you need; set the tone, style, and delivery strategies for your content. Following is an infographic that makes it easy for marketers to explain buyer persona best practices to others.

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