How to cultivate / nurture your contact list?

Once your list-building strategies are in place, you also need to nurture your leads. Lead nurturing is nothing but building relationships with potential clients even if they are not currently looking to buy a product or service. Lead nurturing is all about sending timely newsletter to your database, something that you can accomplish with your email service provider (ESP).

The best way to nurture your leads is to

1. Keep the list engaged by providing good quality content.
2. Keep the list clean by making list hygiene tactics part of your routine.
3. Keep your list secure by never divulging contact details to third parties.
4. Keep opt-out easy. Paradoxically transparent unsubscribe policies can improve your stats.

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