How to Describe Your Content Through Keywords?
We all are aware of the term keyword and how important they are in your search engine rankings. They are the integral part of content marketing strategy. But keywords should not be just used in content marketing to improve search engine rankings. Keyword should give snapshot of your content. So in this article we will take a look at how to define content through keywords
Identify subject or topic of your content
You should define subject or topic of your content. Are you informing audience about your new product or service? Are you educating them about a topic related to your industry? Once you are firm on your topic it is easy to define keyword. Your keyword should reflect your content topic. For example If you run business of selling computer parts, and you create a blog post on latest brands in computer hardware parts and their benefits your keywords should mirror the topic of the post.
Design keywords that relate to your target audience
In content marketing we always write content on topic relevant to the audience interest. Same principal applies to keywords. Design keywords which ignites curiosity of your audience. This should be done by taking into consideration audience interest area.
Use questions to define keywords
Your content is always relevant to your audience interest. It is written by taking into consideration pain points and gain points of your audience. It provides audience answer to their questions and doubts. Your keyword too should reflect these answers. For defining keywords ask certain questions and you can define your keywords by finding out answers of these questions. For example if you are e-learning company, you want to write about e-learning, you can define keywords by asking questions like why E-learning is important, what are the benefits of e-learning? This will help you to write about topic related to keyword like Flexibility in learning, Cost effective learning etc.
Don't stuff your content with keywords
Legitimate content does not require keyword stuffing. Give your keyword an informational purpose by limiting its use to ones. Focus on educating your audience. Don't just try to reach keyword limit to fool search engines for improving ranking. Too much use of keywords in your content can make it annoying for your readers.
