How to Develop B2B Brand Story on Social Networks with Micro-Content?

Brand story telling is one of the effective content marketing strategy. Brand story telling is effective because (1) it humanizes your brand.(2) it is the most effective medium to engage your target audience.We all love to tell and listen to stories. As parents we engage our kids by telling them story, this is the reason people engagement is higher with brand story.But developing a good brand story seems to be always daunting for B2B marketers because of lack of enough time,personnel, budget. This happens especially with small businesses. Moreover if you have limited publishing space then it becomes more difficult. When it comes to effective B2B social storytelling, it’s not about shrinking the story to fit within character limits. Rather, it’s about making the brand story bigger by using social tools Here’s how you can develop your brand story on social networks with micro-content.

Visual content.

Visualize the story with visual content. B2B marketers can tell a story over social networks with micro-content. While telling your story using micro-content on social media you can use visual content. Social media provides multiple opportunities to post visual content to enhance your social media posts. Moreover visual content is more effective to engage your audience. According to recent study brain processes visual content faster than only text. Visual content is a type of content that you can use to convey your micro-content on social media.

Your visual content should convey emotions that you want your target audience to relate to after reading your post. Tell your B2B brand story by using variety of visual content like videos,micro videos,photographs, infographic,comics,slideshare

Should address audience interest

According to Andrew Davis your brand story should address to customer interest to make it more relevant and engaging. On social media if your story is customer centric then it increases your audience reach by enabling audience to share it with their network. So its crucial to develop more relevant brand story. Use Statistics and percentages to punctuate your story. You can share customer experiences and case studies to make it motivational and engaging. Customer case studies will engage your audience and will help them to push towards their purchase journey. For example Anti-virus software Bit 9 focused on the crucial cyber security issues faced by B2B businesses each day through their Pinterest board.

Content narratives

Brand story can be told through good content narratives which will serve to shape the ongoing brand story. You can add visual elements to convey these narratives. Brainstorm on short pieces of content narratives to shape your brand story.

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