How to find more B2B prospects on LinkedIn?


LinkedIn is platform where all professionals from various professional backgrounds and companies connect with each other. LinkedIn is the largest professional network online having 300 million users. Due to this LinkedIn has a great potential to help B2B businesses to find the most qualified leads or prospects. For this B2B marketers need to strategically connect with right people by carefully assessing people and affiliations. Here are few ways in which B2B marketers can make more relevant and productive connections.

Make a list of companies you would like to do business with


Make a list of companies you would like to do business with, after making list try to search these company page though search box. Once you find company page, you can to start receiving notification of their company posts by clicking on the yellow Follow button.

Explore the ways to connect with these companies


To explore how can you connect,see if you have any 1st, 2nd or 3rd degree connections.and find out whether you know anyone of these connections personally. You can also see the list of company followers by clicking on the “Followers” link next to the yellow Follow button. Try to see if you know anyone of these followers personally to connect with the company. It is most likely that key company employees will be following their own company status updates.

Search for some common grounds to connections


After scanning the follower list of companies as given above,if you come to know that you don't know anyone of this list personally, then try to find out common grounds to connect with them. As mentioned above it is most likely that key company employees will be following their own company updates,you can find out some common grounds to connect with them. For example if you found a company Vice-President, has expertise in non-profit fund raising skills. Then if you are active in any local non-profit activities, you can use this common ground and can connect with him for any advice regarding fund raising for that non-profit.

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