How to Increase the Cold Calling Success Rate by Supporting Emails?

Though cold calling by emails or email cold calling is an independent concept in B2B cold calling, it is many a times a supportive act for your cold calls. Even after you make cold calls, they might be supported by an email and this can fairly give you a chance to convey your message.

To begin with, there might be instances when your cold call leads you to the voice mail of the prospect. You leave a modest voice message stating that you would get back to them soon. In such cases, you can drop the prospective client an email stating that your call probably occurred at an incorrect time. You can even propose a probable time when you are likely to call back. This may help as the person gets reminded of the calling initiative from your end. However, ensure that you call back at the proposed time.

In case you have succeeded to fix an appointment with the client through a cold call, you can send a small note through email on the morning of the proposed meeting. This proves to be suitable as the person goes through the calendar so as to squeeze in the meeting if it is really important for the organization. If however, you do not receive any reply, you can have a follow up email or meeting for a second time and leave that opportunity for a while as you concentrate on other ones. You can always get back to this client.

One more attempt could be to send a link to a post or article that is related to the business prospect of their interest that you are planning to propose. After this you can initiate a cold call. Thus you have already connected to the prospect before your first call and in case they have read the mail and gone through the link, you have to make a less painstaking effort to win over the opportunity. In this case, you need to research and ensure that the article or information that you send across is perfect enough to catch the interest of the clients.

The whole idea behind the exercise of including an email with a cold call is that it represents a professional approach. If the receiving end wishes to take an interest in the call, the email confirms this interest and your visit may be looked forward to. However, you need to be careful with the message of the email. It should be brief and crisp to invoke the interest of your prospect. You need to be careful to avoid demanding a return call from the client in case you have missed the opportunity. Your emails should strictly be concise and to the point. A prospect that has shown interest for a meeting should not get turned away after reading the email.

Last but not the least; you also need to take a note of times when your calls should not be supported by emails. Business prospects that have not shown interest in spite of repeated calls should not be immediately pestered by shooting emails.

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