How to Lower the Number of Inactive Users on Your List?
So what can you do if you find your email list has a high number of inactive users? Launch a re-engagement campaign to:
1. Re-establish a connection with subscribers who once were actively interested.
2. Identify inactive users you can – and should – cull from your list without risking the loss of a potential customer.
1. Re-establish a connection with subscribers who once were actively interested.
2. Identify inactive users you can – and should – cull from your list without risking the loss of a potential customer.