Is Content Marketing Traditional Marketing's New Rival?

Traditional marketing involved advertising through television, radio and print ads. Whereas content marketing involves creating free material like articles, blogs, videos, tweets, emails and newsletter which inform, entertain and educate prospects of a business's product & services. The intention in both the marketing approaches is the same i.e. to obtain more leads that turn into sales. The main difference between the two marketing approaches is that, in case of traditional marketing, a message was broadcasted to people whereas in case of content marketing people are drawn in. Following is an infographic that gives a detailed differentiation between the two marketing approaches.


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