Is Sunday a Good Day for Sending Marketing Emails?

We often get asked what the best days and times are for sending emails. When it comes down to it, it’s going to depend on your audience and the product you market. Understanding your demographics is the single most important thing you can do for email marketing success. They’re your audience - you should know their habits and cater to them. For example, business-related content subscribers less and may prefer weekdays to receive an email or newsletter. Whereas recreational content has a larger base of subscribers and may prefer weekends (Saturday & Sunday) to promotional emails or newsletters.

Sending any promotional or sales email on Saturday is not a good idea, because Saturday is the only day of the week without a work day on back end. Most of the people spend this day outside their home and checking emails this day is not an important agenda. Sunday is the day when people are done partying.They might be puttering around the house or are somewhat bored, and willing to do something that seems semi-productive. Since not too many messages come in on Sunday, yours might get read.

According to recent survey, Sunday has now become the best time to send. Why? Because more people are using Sunday to shop online, check their emails and email their friends and family.

So, what should you do about this? Try mixing things up. Send your campaign one time between Tuesday and Thursday and the next time on Sunday. See what stick. Study your reports and sales numbers for those days.

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