Marketing Leadership Perspective on Lead Generation Trends

Marketing lead generating objectives are changing with the changes in technology and trends. Generating high-quality leads is the number one challenge for B2B marketers, followed by converting leads into customers, and creating meaningful content. B2B marketers are adjusting to new challenges, and are identifying new trends and best practices.

Following is an interesting infographic that contains the critical data points and the changes in B2B lead generation objectives and trends. The infographic gives you a clear insight about why lead generation objectives are changing and how marketing leaders are planning to achieve them.





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