Responsive Email Best Practices

Responsive Web Design (RWD) is hot, hot, hot, and gaining steam among ecommerce websites. But Responsive Email Design is still overlooked by many marketers. What these marketers must consider is that at least 43% of email in 2013 opened on mobile devices, headed towards 50% by the end of the year. This number is expected to multi-fold in coming years. They should also know that 1/3 of users will unsubscribe from their list if they can’t read the messages on their small screens. Below is an infographic that gives more insight about the evolution of responsive emails from 2013 to 2015 and the future ahead.

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