SEO Vs PPC - What Should Your Business Be Using?

The main difference between Search Engine Optimization (SEO) and Pay Per Click (PPC) is that traffic coming from SEO (organic) is free while traffic generated from PPC is not free (as the name implies you have to pay a cost per click). Both SEO and PPC are part of Search Engine Marketing (SEM) which is one of the tools you can use as part of your overall Internet Marketing campaign.

You may ask which method can bring more traffic to your web site, SEO or PPC? SEO (organic traffic) is more than PPC traffic so if you can manage to rank your web site for the keywords you want, you will get much more traffic than paying for those keywords. Simply because when you are in one of the top 5 positions you can expect to have a continuous flow of traffic. Following is an infographic that lists out all the major differences between SEO & PPC.

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