SPAM Regulations: What Organizations Must Follow?

An email campaign must adhere to anti-spam laws of the countries the recipients belong to. Many ESP's have made it mandatory for their customers to strict to the guidelines to enforce spam laws. Spam not only is illegal but can also affect an organization's email campaign goals by impacting deliverability rates by not reaching to the right recipients as intended. The rules vary country to country so it is important for a business organization to analyze the rules and implications before undertaking any email marketing campaign.

Check your source of email list

If you are sending the emails to your existing customers who know you, then it is fine. But, if you have bought the email data from any service provider, then you need to be careful. Since, not all in the list would be your prospective customers or recipients. You may need to understand where the provider has collected the list from and through sources. Data collected through illegal sources can adversely affect your business.

Must include an 'Unsubscribe' link

It is always a good practice, in fact a must for all the campaign owners to provide an 'Unsubscribe' link that can easily help the recipient to unsubscribe from your email list. It should be easy and convenient and should not complicated.

Include contact information

You must include the business address (physical) in every promotional campaign. Not just the email or website address. Your recipients should be able to send you mails at physical address if they wish to do so in any case. This proves the legitimity of your business. Avoid providing false information.

Understand U.S. CAN-SPAM Act

If your business is outside the U.S., but many Email Service providers (ESP's) have their services in the U.S. So, it becomes mandatory for you to follow the U.S. CAN-SPAM Act. Visit the website to know more about the act.

Follow your own country laws

Apart from the CAN-SPAM Act, you should also check your local spam regulations. If your recipients are outside your country and residing in various other countries, you must check their anti-spam laws too to be on the safer side.

These are some of the basic guidelines that every organization must follow when considering email marketing campaigns. Ensure, you are complying to the Anti Spam Laws locally and globally. If done correctly, you are bound to see fruitful results.

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