The 5 Elements of a Strong Inbound Marketing Strategy

An inbound marketing strategy help your business found naturally when someone is searching for it. Inbound marketing far different from 'in-your-face' promotional tactics where people are forced to look at your product or service. Who according to you will buy a car? A. the person who got an email saying 'Buy this car' or B. the person who is looking for and found the perfect car on his own? Its definitely B, right? This is inbound marketing. The people who choose to interact with your brand naturally convert higher. And inbound strategies help you convert better as compared to outbound strategies.

Inbound marketing strategies are best for driving targeted leads and sales. below are 5 elements of a rock solid inbound marketing strategy, which you must use to have better conversion and sales.

1. SEO : To be found naturally on all the search engine result pages for queries related to your products and services is very important. To be found in top 5 or top 10 results, you must optimize your website's content and structure for search . This will help you receive organic  placements on the search engine result pages or better called as SERPS. A quality website integrated with content optimized for SEO ensures that Google's web crawling technology identifies and indexes your website content to have it appear for free to people searching for it. SEO forms the most critical part of your inbound marketing strategy to be found in SERPS, naturally.

2. PPC : PPC is a paid search tactics which is still part of inbound marketing. In this tactics, search ads appear when a user is actively searching for something. However, not all parts of PPC qualify as inbound, but ads on the search engines are certainly one of the inbound marketing strategy.

3. Content Marketing : After a visitor is landed on your website through SEO or PPC, it is the time to serve them the content they are looking for. Here, serving relevant content to the visitor is very very important. Your intent should be to answer the queries your visitor has or solve a problem he has. The key to effective content marketing is that your content must stand out. You can create blog posts, guides, eBooks, case studies, white papers or other downloadable content. All these content type will help you nurture leads.

4. Social Media : You will not get profitable results with your content if you do not attract new and returning readers by sharing and promoting your content on social media. Creating content is just one part of the riddle. And ensuring that it reaches the relevant audience is the other part of it. This is one of the important inbound strategy because only interested people will follow your brand and read shared content. All you need to do is, determine relevant social media channels (where your target audience can be) and share the content. Create a social media promotion plan to distribute your content to your target audience.

5. Landing Pages : A landing page is a page where your leads land after clicking a 'call-to-action'. It can be a product page, a form fill-out page, a download 'content' button or merely a subscription service page, you need to ensure your landing page is top-notch unless you’d like to jeopardize potential conversions from coming in. One thing you must make sure that the landing page is relevant to the call-to-action. Or else your visitors will leave your page immediately. Focus on the goal of your landing page is made for. Either it is for people to be sign up for newsletters, or to download a content. Ensure that the CTA is big enough to catch eyeballs.

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