The 5 Step Formula to Inbound Marketing

Outbound marketing as compared to inbound marketing is old school and expensive technique to find leads for your business. Outbound marketing is more aggressive approach which is ineffective. The outbound marketing channels such as direct mailers, television, radio, and print ads do not bring in customers like they used to. Whereas inbound marketing is based around the idea of creating quality content that targets your core audience and sharing it using online marketing tactics. This personalization creates a content magnet that draws in potential leads and customers when they are looking for similar products and services. Let’s take a look at at the infographic below and see how you can use the 5 Step Formula to Inbound Marketing for your business.

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