The Actual Components of a Lead Generation Process

Essentially, a lead is generated through information collection. There are many ways in which you could qualify someone as a lead. Lead generation process differs from company to company, and from person to person. You'll need to collect enough information in order to gauge whether someone has a true, valid interest in your product or service. Following are some of the basic & actual components of the lead generation process.

The landing page – A landing page is a web page a visitor lands on for a distinct purpose. While a landing page can be used for various reasons, one of its most frequent uses is to capture leads. You should create a landing page on your website for a specific purpose, such as getting contact details from your visitors.

A form – Forms are hosted on landing pages. Your visitor transforms into a lead as soon as he fills the form provided. The form has a series of fields where a person will be able to write down information such as their name, email address, job title etc. The list can go on depending on how many details you want to know about them. But remember, you may loose a lead if you have too many fields in the form, keep is small and precise.

An offer – An offer is the content or something of value that's being offered" on the landing page. The offer must have enough value to a visitor to merit providing their personal information in exchange for access to it.

A call to action – A call-to-action (CTA) is an image, button, or message that calls website visitors to take some sort of action. When it comes to lead generation, this action is to fill out the form on the landing page and redeem the offer.

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