The best Forms Of Content To Generate B2B Leads


Content marketing is speedily becoming popular marketing tool among B2B businesses. According to ContentMarketing and MarketingProfs, 91% of B2B respondents are using content marketing. consistent and effective content marketing plan can be of great help to B2bbusiness to generate leads.
To capiptalize the benefits of content marketing,its necessary to understand the purpose of your content. According to Joe Pulizzi from Content Marketing Institute, you should understand the purpose of the Content .Why are you creating content in the first place? What impact can you have on the customer that doesn’t involve your product or service? What is your higher purpose?

Following are the best forms of content for generating B2B leads.

Webinar


Webinar is the most effective content marketing strategy for B2B leads. Webinars are not to inform about product and services,they are about giving away valuable information to your market on topic appealing to them.According to Content Marketing Institute and MarketingProfs 62% B2B marketers use Webinar as a part of content marketing and 63% of B2B marketers rate webinars as effective content marketing tactics.
Understand the purpose and impcat of your webinar this will help you to develop more effective content for your webinar.

Research reports


Publishing free research report is an incredible source of lead generation. Research report could be of great help for your B2B leads,which will help you to attract more leads.This is the great way to engage your B2B prospects. According to Content Marketing Institute and MarketingProfs 44% of B2B marketers use research report for their content marketing and 59% of B2B marketers rate research reports as effective

Videos.


Videos have the most viral potential and popular appeal. YouTube is, the world’s 2nd largest search engine. video content is one of the largest sources of lead-generating content available. If you are neglecting videos as a part of your content marketing strategy then you are neglecting the most potential source of lead generation. According to Content Marketing Institute and MarketingProfs73% of B2B marketers use videos for their content marketing and 63% of B2B marketers rate videos as effective

Blogs


Blog is another effective content marketing tactic. An effective Blog helps you to improve your search engine rankings.According to Content Marketing Institute and MarketingProfs76% of B2B marketers use blog for their content marketing and 62% of B2B marketers rate videos as effective

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