The Inbound Marketing Process

Inbound marketing focuses on “pulling” in prospects when they are interested in your products or services, then nurturing the prospect with great content before converting them into a sale.

A successful inbound marketing strategy has 5 distinct steps:
  • Research - Identify who your buyer is, find out where they go online, what they search for & how they buy.
  • Create - Create excellent content your prospects can consume online. Valuable content useful to your buyer, that solves their problems.
  • Engage - Ensure your content gets read by connecting with prospects via digital marketing channels.
  • Convert - Nurture people who have engaged with your content. Continue to feed them more relevant content & convert prospects to sales.
  • Delight - Over deliver, keep in contact with customers via email & turn customers into champions of your brand.

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