The Role of Curation in B2B Content Marketing

B2B marketers specifically in the content driven space are responsible for producing huge amounts of content day in and day out. And the problem is that there isn't much time, budget and staff to publish huge content for prospects and clients. This is when content curation comes into picture. Content curation is the process of finding information relevant to your prospects & buyers from a variety of sources and sharing it strategically through your communication channels i.e. emails, newsletters etc. Content curation taps into the power of existing owned, social, and third-party media to enhance and extend your content marketing resources. Content curation can help you build social authority, but it's not easy, and it doesn't happen overnight.

Below is an infographic that explains why b2b marketers curate content, what should be the content curation goal, where to curate content from and how to curate.


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