The Seven Vital Components of Lead Generation

The hard reality of a lead generation campaign is that you can't really convert every visitor to your site into a customer. Even if your traffic is targeted, there would be some visitors who are bound to leave your site without buying anything. Lead generation is a combination of multiple, focused and intertwined marketing strategies that fit in a company, its product and for its audience. Most businesses focus so much on converting visitors directly into customers that they don’t pay attention to the steps in between.

In the infographic below we will see and learn about the seven vital components of lead generation.

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