The Super Powers of Lead Scoring

Like many marketers, you may also find that you make 5 sales in five hours one day, but fail to make a single sale in an entire week. Think about why this happens. Why some of your sales are working whereas others are not. It probably could be because of targeting wrong customer. But, how do you judge a customer good or bad? This is when lead scoring comes into picture. If you develop a successful lead scoring model early, then you can identify your prospects before you start marketing, saving you time and money. This will help ensure that you get better results. Lead scoring is an effective way to develop a marketing strategy that nurtures potential customers down through the sales funnel.

Following is an infographic that tells your about the Super Powers of Lead Scoring :  


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