Want to Avoid Legal Hassles In Content Marketing? Understand These Legal Compliance Issues
Content marketing is widely used marketing tool. According to content marketing institute in 2014, 58% of businesses plan to increase their content marketing budget. Content marketing helps to boost your lead generation by educating customers with valuable and relevant content. According to Webdamsolutions.com B2B Companies that blog generate 67% more leads than those that don’t.
knowing the legal issues relating to content marketing is also important to capitalize the benefits of content marketing..Some business owners don’t know what sort of content they are allowed to post. Its important to understand these legal issues before designing content-marketing strategies and sourcing content. Awareness about these legal issues help you to avoid embarrassment or, legal action, after publishing. Here are the legal compliance issues that need to be understand before you use content-marketing to market your brand ,products and services
Publish original content
Publish content created by you or your employee. Don’t publish content created by some person or entity without proper permission of that person or entity.
Properly attribute content sourced from third party
Most third party content sources on the internet happily allow you to mention their work in short-form by giving proper credit as the original source to them. This shows authenticity of your content marketing practice
Obtain permission and licenses for images used in your content.
While using images found on internet, to create your content, obtain proper permission and license to use it. If you don't obtain permission or license to use it, you may face unexpected license fees, money demands, or even lawsuits for copyright infringement
Set the rules for your content writers
Decide on the rules for your content writers relating to what to write and what not to write. If your profession or business is regulated by an outside agency, check with them for rules and regulations they have for you. For example doctors can't give medical advice online.
Adhere to legal requirements on using customer testimonial
Customer testimonials is a great way to build trust and creditability amongst potential customers. According to Webdamsolutions.com customer testimonials have the highest effectiveness rating (89%) when influencing buyer. while using customer testimonials follow the FTC guidelines on using customer testimonials.
Content should be clear ,factual
Your content should be factual and clear. Your content should be truthful and should not be misleading. For example if you are making certain claims about your product or services , those should be truthful and backed by factual evidence. You should provide factual information to support your claims. Have clarity in your content .Confusing content can be misleading and won't convey message which you want to convey to your audience through your content.
Understand these legal compliance issues before designing your content marketing strategy and sourcing content and save time, money and legal hassles after you publish.
